Your privacy matters to us

My Routine Edit is committed to complying with the General Data Protection Regulation and the Data Protection Act 2018.When you use services from My Routine Edit, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. 

By using any of My Routine Edit's Services, you confirm you have agreed to the Terms & Conditions and read and understood this Privacy Policy and our Cookie Policy. (Policy effective date: 25th May 2018)

 

Information We Collect


Information you give us. For example, when you become a member, we will ask for personal information, specifically you first and last name and your email address.

If you sign up for Paid Services, we receive a portion of your payment information from our third-party payment processor (such as the last four digits, the country of issuance and the expiration date of the payment card) and we ask you to select your jurisdiction.

Your marketing preferences.

The emails and other communications that you send us or otherwise contribute, such as customer support inquiries or posts to our customer message boards or forums. 

Information you share with us in connection with surveys, contests or promotions.

We will then ask you to complete a skin analysis with which we profile your answers against suitable skincare products.

Information we get from your use of our servicesInformation from your use of the Services or My Routine Edit website. This includes: IP addresses, preferences, web pages you visited prior to coming to our or our Users’ sites, information about your browser, network or device (such as browser type and version, operating system, internet service provider, preference settings, unique device IDs and language and other regional settings), information about how you interact with the Services and our site (such as timestamps, clicks, scrolling, browsing times, searches, transactions, referral pages, load times, and problems you may encounter, such as loading errors).

 

 

How We Collect Personal Information

 

How We Use Your Personal Information

 

How We Share Your Personal Information

 

Your Rights And Choices

 

How We Protect Your Personal Information

 

How we retain your personal information

 

Updates To This Privacy Policy


We obtain personal information from various sources. We do this in three main ways:

  • You provide some of it directly (such as by registering for a Membership or completing a Skin Analysis).

  • We record some of it automatically when you use our Services or website (including with technologies like cookies).

  • We receive some of it from third parties (like when you register for an account using a Third Party Service or when you make payments to us using our payment processor).


We use the personal information we obtain about you to:

  • Provision of the Services. Create and manage your Account, provide and personalise our Services, process payments and respond to your inquiries.

  • Communicating with you. Communicate with you, including by sending you emails about your transactions and Service-related announcements.

  • Surveys and contests. Administer surveys, contests and other promotions.

  • Promotion. Promote our Services and send you tailored marketing communications about products, services, offers, programs and promotions of My Routine Edit and any partners and measure the success of those campaigns. For example, we may send different marketing communications to you based on your subscription plan, skin analysis or what we think may interest you based on other information we hold about you.

  • Advertising. Analyse your interactions with our Services and third parties’ online services so we can tailor our advertising to what we think will interest you. For example, we may decide not to advertise our Services to you on a social media site if you already signed up for Paid Services or we may choose to serve you a particular advertisement based on your subscription plan or what we think may interest you based on other information we hold about you.

  • Customising the Services. Provide you with customised services. For example, we use your location information to determine your language preferences or display accurate pricing information. We also use cookies and similar technologies for this purpose.

  • Improving our Services. Analyse and learn about how the Services are accessed and used, evaluate and improve our Services (including by developing new products and services and managing our communications) and monitor and measure the effectiveness of our advertising. 

  • Security. Ensure the security and integrity of our Services.

  • Third party relationships. Manage our vendor and partner relationships.

  • Enforcement. Enforce our Terms of Service and other legal terms and policies.

  • Protection. Protect our and others’ interests, rights and property (e.g., to protect our Users from abuse).

  • Complying with law. Comply with applicable legal requirements, such as tax and other government regulations and industry standards, contracts and law enforcement requests.

We process your personal information for the above purposes when:

  • Consent. You have consented to the use of your personal information in a particular way. When you consent, you can change your mind at any time.

  • Legal obligation. We have a legal obligation to use your personal information, such as to comply with applicable tax and other government regulations or to comply with a court order or binding law enforcement request. 

  • Legitimate interests. We have a legitimate interest in using your personal information. In particular, we have a legitimate interest in the following cases:

    • To operate the My Routine Edit business and provide you with tailored services and communications.

    • To analyse and improve the safety and security of our Services - we do this as it is necessary to pursue our legitimate interests in ensuring My Routine Edit is secure, such as by implementing and enhancing security measures and protections and protecting against fraud, spam and abuse.

    • To provide and improve the Services, including any personalized services - we do this as it is necessary to pursue our legitimate interests of providing an innovative and tailored offering to our Users on a sustained basis.


We share personal information in the following ways:

Third-party service providers. We share personal information with our service providers that perform services on our behalf. For example, we may use third parties to help us manage our memberships, email campaigns or assist with data storage.

Process payments. We transmit your personal information via an encrypted connection to our payment processor.  


Where applicable law requires (and subject to any relevant exceptions under law), you may have the right to access, update, change or delete personal information.

You can access, update, change or delete personal information either directly in your Account or by contacting us at contact@myroutineedit.com to request the required changes. You can exercise your other rights (including deleting your Account) by contacting us at the same email address.

You can also elect not to receive marketing communications by changing your preferences in your Account or by following the unsubscribe instruction in such communications.

Please note that, for technical reasons, there is likely to be a delay in deleting your personal Information from our systems when you ask us to delete it. We also will retain personal Information in order to comply with the law, protect our and others’ rights, resolve disputes or enforce our legal terms or policies, to the extent permitted under applicable law.

You may have the right to restrict or object to the processing of your personal information or to exercise a right to data portability under applicable law. You also may have the right to lodge a complaint with a competent supervisory authority, subject to applicable law.

Additionally, if we rely on consent for the processing of your personal information, you have the right to withdraw it at any time and free of charge. When you do so, this will not affect the lawfulness of the processing before your consent withdrawal.


While no service is completely secure, we are dedicated to keeping personal information safe. We maintain administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorised alteration, unauthorised disclosure or access, misuse and any other unlawful form of processing of, the personal information in our possession. We employ security measures such as using firewalls to protect against intruders and encryption. 


We retain personal information regarding you or your use of the Services for as long as your Account is active or for as long as needed to provide you or our Users with the Services. We also retain personal information for as long as necessary to achieve the purposes described in this Privacy Policy, for example, to comply with our legal obligations, to protect us in the event of disputes and to enforce our agreements and to protect our and others’ interests.  

The precise periods for which we keep your personal information vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the minimum required retention period prescribed by law or recommended as best practice, the period during which a claim can be made with respect to an agreement or other matter, whether the personal information has been aggregated or pseudonymised, and other relevant criteria. For example, the period we keep your email address is connected to how long your Account is active, while the period for which we keep a support message is based on how long has passed since the last submission in the thread.

As Users may have a rolling subscription or come back to us after an Account becomes inactive, we don’t immediately delete your personal information when your membership expires or you cancel all Paid Services. Instead, we keep your personal information for a reasonable period of time, so it will be there for you if you come back.

You may delete your Account by contacting us at contact@myroutineedit.com and My Routine Edit will delete the personal information it holds about you (unless we need to retain it for the purposes set out in this Privacy Policy).

Please note that in the course of providing the Services, we collect and maintain aggregated, anonymised or de-personalised information which we may retain indefinitely.


We’ll update this Privacy Policy from time to time to reflect changes in technology, law, our business operations or any other reason we determine is necessary or appropriate. When we make changes, we’ll update the “Effective Date” at the top of the Privacy Policy